They say that a conventionally grown apple from down the street is, overall, a better choice than an organic apple shipped in from a distant state or country. So buy local food, is the message of CISA (Community Involved in Sustaining Agriculture). CISA supports farms, farm families, NXT GENS as successors, young entrepreneurs going into growing, and local customers of local producers, through education, marketing, policy and action, and more.

Use this online calculator to become more aware of the impact of your food choices on your own local community:

CiSA

 

About the Author

The Family Business Center of Pioneer Valley is a resource for families in business, and one giant aspect of that is the next generation, working its way into leadership; often discovering how to operate as a sibling or cousin team; assuming the risks in a more competitive market than ever before; needing to innovate and evolve to avoid failure; and realize how to achieve that magic state of work/life balance, combined with doing what you love, as well as using your unique talents, different than what your family has known before. This page will be a place for you to connect, explore, and express yourself in the local and global communities of the Nxt Gen of family business.

Ira Bryck is president of the Family Business Center of Pioneer Valley (in Western Mass). The center provides a learning community for family and closely held companies, which include dinner forums, confidential roundtables, and varied workshops; and produces the website fambizpv.com and advice column, Dear Ira: Fresh Air and Cold Water for the Perplexed Business Family. Ira confers with entrepreneurial families on an array of usual and unusual challenges. He is the author of three plays about life in family business, including A Tough Nut to Crack, based on his 17 years in his family's 4th generation childrenswear business on Long Island, where he served simultaneously in every role from president to tailor. The plays have been performed internationally over 100 times. Ira hosts The Western Mass Business Show on WHMP in Northampton Mass, where he interviews business owners and expert advisors about what inspires them, keeps them awake, helps them succeed, and makes them unique.


For more info, contact Ira Bryck at 413 835 0810 or ira@fambizpv.com

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